1. Marketing is not required for one of the following products ________?
a)Corporate Loans b)Export Business c)Import Business d)Credit Card Business e)none
2. A ‘Buyers’ Market’ means _______?
a)buyers are also sellers
b)sellers are also buyers
c)there are no sellers
d)demand exceeds supply
e)supply exceeds demand
3. Market share analysis helps the track _________?
a)Share price movements b)percentage share of business c)pricing strategy for share values d)All of these e)none
4. Diversification means __________?
a)marketing in different countries
b)marketing diverse companies
c)making new, diverse products
d)marketing by diverse sales team
e)none
5. Study of marketing environment means ______________?
a)study of company’s markets, customers and competitors
b)study of economic environment
c)study of current trends
d)All of these
e)none
6. A Market plan includes __________?
a)market objectives b)market research c)pricing strategy d)situation analysis e)All of these
7. Customization is useful for ______?
a)motivating the sales force b)to add variety in marketing c)value added service d)pleasing target customers e)none
8. Telemarketing campaigns are resorted to ________?
a)avoid cold calls b)avoid buyer resistance c)avoid seller inhibitions d)reaching a wider audience e)All the above
9. Customer Retention means ___________?
a) retaining the customers at the Bank for the full day
b)quick disposal
c)customers dealing with the same bank for long time
d)better standards
e)All the above
10. The Traditional Marketing style involves __________?
a)Telemarketing b)Direct Marketing c)Indirect Marketing d)Digital Marketing e)All the above
11. Which is the technique used for effective marketing planning?
a)psychological tools for marketing
b)goal oriented
c)marketing research
d)physical distribution
e)All the above
12. ‘Niche’ Market means __________?
a) a free market b)a social market c)equity market d)capital market e)a specified market for the target group
13. Internal Marketing means _________?
a) Selling to oneself b) Selling to the employees c) Selling of samples d) Selling to foreign markets e)none
14. Marketing in Banks is required for _________?
a)Getting new customers
b)Retaining existing customers
c)Lending
d)Accepting of deposits
e)All of these
15. Advertisements are required for __________?
a)Boosting the production levels
b)Motivating the employees
c)Boosting the sales
d)All of these
e)none
16. A Call means ___________?
a)calling on friends b)calling on bank employees c)calling on prospective customers d)calling on insurance employees e)none
17. For effective selling, salesman should be which of the following ______?
a)pushy b)aggressive c)timid d)calmness e)talkative
18. Customer Loyalty means _________?
a)shifting of customers from one bank to another
b)customers banking with one bank exclusively
c)customers returning lost items
d)customers giving gifts to banks
e)none of these
19. Rural Marketing involves ________?
a)selling to farmers and agriculturalists
b)selling to rural households
c)selling to rural industries
d)All the above
e)none
20. Which is the Four C’s of marketing?
a)customer, cost, communication, convenience
b)corporate, cost, communication, convenience
c)consumer, cost, communication, convenience
d)competition, cost, communication, convenience
e)none
Note:
4 P’s vs 4 C’s vs 4V’s:
i)Product vs. Consumer vs. Validity
ii)Price vs. Cost vs. Value
iii)Promotion vs. Communication vs. Vogue
iv)Place vs. Convenience vs. Venue
4 A’s of marketing:
i)Availability
ii)Affordability
iii)Acceptability
iv)Awareness
4 E’s of Marketing:
i)Experience(Product incase of 4 P’s)
ii)Everyplace(Place)
iii)Exchange(Price)
iv)Evangelism(Promotion)
4 R’s of Marketing:
i)Relationships
ii)Retention
iii)Results
iv)Rewards
4 M’s of marketing:
i)Measurement
ii)Media
iii)Market
iv)Message
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